He Who Dares…

This is an interesting moment for street art in a global context. Undeniably, whether you like the term ‘street art’ or not, it has become a worldwide phenomenon, going from the gutters of suburbia to the walls of millionaires overnight.

As with all underground trends, graffiti got scooped up, rebranded and repackaged to sell to a bigger audience as something a lot tamer. Marketing companies all over the world fought for scraps of authentic cool to help sell their products, some artists gladly gave over their creative talents for the big bucks of the advertisers. And why wouldn’t you?

Now it seems the coin is set to flip again as Australian artist, RJ Williams, sticks it to Madonna for ripping off his artistic copyright. In April this year, Madonna released a new fragrance, ‘Truth or Dare by Madonna’. A great coup for the international pop artist as she brands an entire collection including footwear, handbags and accessories.

More jump off after the jump off

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