NYC-based artist Michael De Feo also known as ‘The Flower Guy” has gained world recognition with his iconic flower symbols painted on the streets of more than 60 cities worldwide in the last 25 years. “The Fashion Pages” sprouted from a series of ad space and bus shelter takeovers on the streets of NYC and grew into a complete body of work created on magazine pages inside his NYC studio.
The new pieces created on editorials and advertisements are result of De Feo’s interest in the world of fashion. Through his new floral interventions the artist transforms the original images and the models within, turning these icons of our time into ethereal creatures and blurring the line between unsanctioned & authorized works. These unlawful ‘collaborations’ ended up getting positive feedback from the photographers, models and brands involved, which lead to sponsored partnerships like recently designed line of women’s accessories for Echo, takeover of Neiman Marcus’ April catalog, and a campaign for Christian Louboutin. On April 8th he will be introducing this new body of work @ The Garage, a 17th century carriage house in the canals of Amsterdam, as well as with series of bus stop fashion takeovers around the city.