SWOON AND THE HELIOTROPE FOUNDATION PRESENT PEARLY’S BEAUTY SHOP: AN ARTIST-RUN SOIRÉE IN DOWNTOWN L.A. SATURDAY, MAY 21 | SUPERCHIEF GALLERY.
Pearly’s Beauty Shop, now in its fifth year, is unlike any event you’ve ever attended. Part exhibition, part live auction, part dance party, and part pop-up unisex beauty shop for which all stations are manned by artists. Want your nails did by a painter? Get your hair done in a diorama by a sculptor? Makeup by a conceptual artist? Performance-artist paraffin dip? No matter your aesthetic desire, Pearly’s has you covered… Artists will be partnered with salon technicians to recreate their designs; you’ll find salon stations throughout the party and revelry all around.
The Heliotrope Foundation, a nonprofit started by Brooklyn-based artist Swoon, helps communities respond and heal after natural disasters and other urgent social crises. Heliotrope works primarily with three initiatives:
– Braddock Tiles: a multi-tiered community arts project revitalizing the once-prosperous Rust Belt neighbuorhood of North Braddock, PA (2007 – present)
– New Orleans Airlift’s Music Box: a sonic playground, performance venue and laboratory for musical architecture and community engagement in New Orleans (2011 – present)
– The Konbit Shelter Project: a comprehensive and locally sustained community building project in post-‐ earthquake Haiti (2010 – present)
HOST COMMITTEE for the event includes: Swizz Beatz, Jane Golden, Sallyann Kluz, Andrew Lockhart, Karmimadeebora McMillan, Sandra Powell, Zahra Sherzad, Anthony Spiegel, Ryan Nuckel, KT Tierney, Natalie Kates, Bill Dunleavy, Edward Zipco, Marsea Goldberg, Als Kenny, Ryland Behrens, Tamara Goldstein, Lisa Shimamura, Andrew Edward Brown, Liat Cohen, JL Sirisuk, Raina Mehler, Alex Fanning, Afrodet Zuri, Andrea Fiona Pagliai Londoño, Siovan Hope Ross, Adam Lehrer, Kristin Sancken, Charlotte Reed, Kurt McVey.
For the past four years, Swoon has invited artists such as Shepard Fairey, Dustin Yellin and Maripol to each offer a limited edition print for Heliotrope to accessibly price at $50 in support of Braddock Tiles. For this year’s edition of Pearly’s, Swoon has tapped Juxtapoz publisher Evan Pricco to guest-‐curate a group of Los Angeles-‐based artists for an exclusive Pearly’s 2016 print release.
WHEN & WHERE: Saturday, May 21 • 7pm – 1am • Superchief Gallery LA (739 Kohler Street) TICKETS: Tickets start at $50 and can be purchased at bit.ly/pearlys2016 DRESS CODE: Come as you are Pearly’s Beauty Shop 2016 thanks Jefferson Projects; Juxtapoz Magazine; Lagunitas Brewing Company; Stolen Rum; Gary Lichtenstein Editions at Mana; Art Report; ArtLeadHER; and Red Flower for their generous support. Pearly’s is pleased to partner with LAMP Community, a Skid Row-‐based organization seeking to end homelessness and foster self-‐sufficiency among those living with severe mental illness.