Does the world as we know it need a hard reset? International street artist DENIAL explores this question with his newest collection of visual subversions for Control Alt Delete, his inaugural exhibition at Melbourne’s Vs. Gallery.
CONTROL+ALT+DELETE examines the current corporate power structures that seek to control our thoughts and lives and, ultimately, our wallets. Through advertising and branding techniques, these companies attempt to alter how we perceive the world in order to encourage consumerism at any cost. The pieces in the exhibition work to alter our perception of these branded images in an effort to interrupt their function and to create a new dialogue about the nature of our capitalistic lives. DENIAL works to develop bold new meanings by taking these household names and iconography and reimagining their structure and purpose to foster alternative modes of thinking. How long can our society coexist with corporate values and aspirations? Is it time to reboot?
The exhibition will feature a broad collection of works across a variety of mediums. From 3-D laser-cut assemblages, to original limited edition screen prints and wood-panel aerosol paintings, DENIAL takes his signature street style and boils it down to ironically consumable artworks that are as visually stunning as they are thought-provoking.