Over the past few weeks and months, you may have noticed a new form of activism stealthily creeping in to subvert advertising with different messages and slogans. The disruptive medium, also known as ‘subvertising’, is often as humorous as it is unnerving.
Anti-advertising book ‘Advertising Shits In Your Head’ is a thoroughly researched and referenced publication and describes in the first part how outdoor advertising is hugely undemocratic as well as incredibly harmful to both the individual and society. In the second part the book looks at the various strategies of subvertising bodies Public Ad Campaign, Brandalism, Dr. D and Special Patrol Group, and explores the history of subvertising as a form of culture jamming that has its roots in the Situationist International.
“Once advertising has shit in your head, you’re going to need something to clean it up with; I couldn’t recommend this book more highly.” – Dr. D
Dog Section Press is currently crowdfunding for the printing costs of Advertising Shits In Your Head – you can get involved here:
We were lucky to get this ace interview from Dog Section Press Editor Vyvian Raoul about the ideas and manifestations of this new wave of artivism.