CMMNTY LAUNCHES ETHICAL AND SOCIALLY RESPONSIBLE BRAND TO CHAMPION ARTISTS WHILE SUPPORTING HOMELESS PEOPLE
A collective of artists have devised a new global platform for contemporary artisanal merchandise, with every sale ensuring a fair deal for artists whilst helping to support homeless communities.
CMMNTY has been launched to encourage collaboration by bringing a wide variety of artists together to produce limited edition and ethically produced clothing and art together. The new ethical platform is jointly-owned with the artists, meaning that contributors claim a fair share of proceeds each time one of their products is sold. Wear it or hang it, every print is super exclusive and limited. Not only that, but five per cent of profits on each CMMNTY sale will be donated to homeless charity Emmaus, which supports people who have experienced homelessness by providing them with a home and meaningful work in a community setting.
CMMNTY has a rich background and long history. Initiated by established fashion design and art professionals with real streetwear credentials and thousands of hours of experience in the industry, the idea is to do things differently and give something back. David Newman, CMMNTY’s founder, said: “Unlike many brands, artists don’t just license their designs to CMMNTY; they are CMMNTY. Jointly-owned with artists, CMMNTY’s aim is to use products to promote art rather than art to promote products. It’s a model that means a fairer deal for artists, whilst also ensuring we do our bit to address the important issue of homelessness.”
He also adds: “As well as being an ethical platform, CMMNTY offers products that reflect the attention-to-detail, cut and construction that we pride ourselves on. Each product is strictly limited edition, designed by the artists and made to order by the CMMNTY team. This means that everything we sell is a truly collectible piece-of-art.” The artist roster have all earned their stripes worldwide and include true forefathers of street art such as; David Walker, sheOne, Will Barras & Ornamental Conifer as well as other participating artists; Mr Penfold and Mr Incognito.
Further underlining the ethical philosophy of CMMNTY, every art print is produced using Vegan-friendly bamboo paper, while t-shirts feature organic, long fibre, triple washed Portwood Cotton™.
CMMNTY’s official Kickstarter campaign will launch on 8th February with an exclusive film explaining the project in further detail and encouraging people to support the vision. In return supporters will receive a range of product from prints to tees and highly sought after one off pieces from the artists involved. To find out more information ahead of the campaign, please view their preview page here. To view the current collection, artists involved and to see the current range of tees and prints please visit: