In an Australian first, Art Series Hotels will challenge its guests this spring to grab a spray can, mask up and leave their mark on the walls of three of its properties. Until December 30, a white-washed room at The Blackman, The Johnson and The Olsen hotels will be transformed into a collective canvas as part of a participatory art project.
The collaborative art project follows the award-winning No Robe campaign, where Art Series guests were invited to pose nude, and the ‘Steal Banksy’ initiative, which challenged people to half inch artwork.
Australian street art and stencil movement pioneer Luke Cornish (aka E.L.K) kicks off the project for Art Series. In a nod to each of the hotels namesake artist, he has created a different artwork at each hotel; a portrait of John Olsen, Charles Blackman and Michael Johnson, that guests can add their finishing touches to.
Hotel staff will share instructions with willing guests when they register to participate. An array of spray cans and paint brushes, a gown, mask and gloves will be available for guests to use in the room, with each person given 2 minutes to let loose on the walls.
Cornish says of his involvement in the campaign, “I’m thrilled to be working with Art Series Hotels on Colour Your Stay. Their dedication to supporting urban art and all of its wonderful satellite genres is a passion I share and I’m really excited to see what we create together with guests.”
With contemporary artists increasingly involving the public to help create their work – from Japanese artist Yayoi Kusama’s Obliteration Room to Measuring the Universe by Slovakian Roman Ondák – Colour Your Stay also relies on guests to participate.
“Supporting the arts and delivering unique art inspired experiences for our guests that are personal and bold sits at the core of the Art Series Hotels brand,” Director of Marketing Ryan Tuckerman says. “This exciting campaign celebrates the growing art movement that directly engages the audience in the creative process and explores all manners of self-expression.”
Cornish officially launched the campaign and unveiled his artwork at The Olsen in South Yarra on October 15. His latest exhibition (In)appropriate opened at the Metro Gallery, Armadale on October 4.
Guests who share a photo on Instagram with the tag #colouryourstay will go in the draw to win a night on Art Series plus a signed E.L.K drawing.
To find out more visit: www.artserieshotels.com.au/colouryourstay/