‘Vectorized Reality’ – RASHE

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////Transport yourself into virtual reality_______Technology evolves faster than humans.

Coming from a graffiti background Rashe is now making art informed by his work as a graphic designer. This new body of work is inspired by new technologies and how they affect us on a day to day basis.

His process involves sketching on the computer, utilising software to create vectorised shapes. From there he uses an analogue approach, cutting paper by hand and painting shapes to play with composition and colours.

The digital revolution began with the transformation and transposition of as many “real life” activities and functions as possible into a digital entity. Today, the reverse tendency is becoming ever more apparent; the virtual is beginning to reveal itself within the actual.

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What is virtual and what is literal have become intertwined in the minds and everyday lives of people or perhaps we should say Users to the extent that humans born after 1990 no longer distinguish between the two. It is presently undeniable that the Digital domain has fully immer- sed itself into the Physical realm. The construction of self is increasingly becoming conceptual rather than natural, as Jeffrey Deitch correctly prophesied in 1992, and our entire understanding of the meaning of private life has been completely redefined. It seems that a key element of the emerging collective consciousness of western societies is a desire to literally grasp, to make incarnate, the new, ethereal mental technology-driven social constructs into visceral objects, and experiences: interactive button options present in paper magazine ads, physical instagram filter panels cropping up in front of landmark London views, and 3D content being physically rendered, so users can interact with digital information in a tangible way.

What does it mean to “Like” something nowadays? Does preference hold any value without explicit declaration? What mnemonic purpose does photography hold in a social context where images must be viewed within a 6-second time frame before self-destructing?
Vectorized Reality is the place where Rashe attempts to explore such questions and possibly reveal new insights into our new cultural and socioeconomic environment of multiple realities and multiple perceptions.

‘Vectorized Reality’ opens Friday 2nd of December at Lane’s End in Fitzroy.

http://thephygital.com/