Dean Zeus Colman’s latest exhibition ‘PILLS’ opened recently at Prescription Art in Brighton.
Following on from recent ‘sweet art’ works, ‘Pills’ will consist of a wall of oversized ecstasy tablets, each with their own distinctive – and authentic – branding. ‘Pills’ explores how adults continue to eat branded sweets – however this time they are looking for a stronger rush than sugar.
Talking about his latest body of work, Dean explains his fascination with the naughty : “Growing up in the 80’s, I was there at the explosion of club culture in the UK. I worked with most of the major clubs at the time, painting backdrops and making props. I was one of the few people in these clubs who hadn’t taken ecstasy… however I saw the drug bring people from all walks of life together – from football hooligans to rastas to rich kids from the King’s Road. I was fascinated by how despite being illegal, branded culture was so integral to this scene – with logos of every type identifying the different pills available. In the same way that people have favourite sweets growing up, people looked for their preferred brand of tablets for their night out.”
The exhibition consists of 60 oversized hand-made ecstasy pills, each hand sculpted, then cast in plaster and painted. Each pill is carved with the a different authentic branded logo, which will be familiar to anyone who’s been out clubbing in the last 25 years – Doves, Mitsubishis, 007, Rolex, Smileys, Playboys, Bart Simpsons and so on. Each pill is available in an edition of 10, and comes framed and fully hand-made and hand-painted for only £150.
Since a pre-release of selected designed a fortnight ago, they have already proved hugely popular, and several motifs are already sold out. They seem to have been particularly appealing to DJs, Record Labels and Clubbers worldwide.