The POW! WOW! crew have been busy getting up in Hawaii, sharing some Aloha over there with Hawaiian Airlines. Click for more process shots from the team.
Kamea Hadar and Jasper Wong, the directors of POW! WOW!, worked with a team of artists including owner/creative director of Fitted Hawaii, Keola Rapozo, Jared Johnston, Christina Delima, Defer, and Jeff Gress to cover the vehicles.
Keola’s famous ‘island camo’ pattern, a camouflage-inspired motif made up of the silhouettes of the Hawaiian Islands was painted over many of the vehicles. The pattern emphasizes how Hawaii is composed of many islands that collectively make up the great state, and how like the pattern Hawaiian Airlines brings all of the islands together.
Defer and Kamea Hadar collaborated on a portrait of Bailey Rapozo (Keola’s wife) on the side of a large hydraulic service truck. Kamea Hadar said that “she is an interpretation of the Pualani, the female figure that makes up the Hawaiian Airlines Logo. My Pualani looks up and to the left to not only interact with the plane and its passengers, but also to check out the original Pualani on the tail of the plane. Also, instead of wearing a flower on her ear like the original our Pualani sports a haku which Defer painted. The haku, or Hawaiian Headdress, gives the feeling that it’s a special occasion.”