Record-breaking anti-advertising action hits UK streets from Brandalism.
Alongside Brandalism founder Bill Posters, 38 international artists
participated in the latest round of Brandalism takeovers including Peter
Kennard, Paul Insect, Goldpeg and Radiohead’s artist of choice Stanley
Donwood (UK), Princess Hejab (France), Ron English (USA), Peter Fuss
(Poland) and Anthony Lister (Australia).
This weekend has seen the biggest ever unauthorised takeover of outdoor
advertising, as part of the rapidly growing “Brandalism” campaign against
what activists have called the corporate take-over of public space. Around
360 adverts in 10 cities across the UK were replaced overnight with
specially commissioned artworks by teams of anti-advertising activists.
‘Six-sheet’ poster displays at bus-stops, free standing cabinets and even
a public toilet were taken down in Glasgow, Edinburgh, Leeds, Liverpool,
Brighton, Bristol, Birmingham, London, Oxford and Manchester. The adverts, by companies such as H&M, CocaCola, Fanta, McDonalds, Morrisons and Lyca
Mobile, were replaced with artworks exploring the impacts of consumerism,
including ecological damage, financial collapse, and gender stereotypes.
With the United Nations currently investigating the impact of advertising
on human rights, Brandalism seeks to highlight the lack of control
that communities have over their public space.
Brandalism first launched in July 2012, when around 40 billboards in five
cities were replaced with anti-advertising artworks. Since then the
Brandalism project has grown in ambition and scale.
The Brandalism website will show people how they can replicate this type
of action in their localities.
Bill Posters, one of the artists involved in Brandalism, said:
“This is a revolt against visual pollution. Advertising is key driver of a
system which destroys our future to fulfil the demands of the present, a
ceaseless expansion of production and consumption. Communities are taking
back control over their public spaces – expect many more actions like this
in the near future.”
For interviews, comment and high-resolution images
For more photos see: www.brandalism.org.uk/gallery