Hugo Create… Berlin Stencil Art.

The deadline for this comp is looming but if you are into stencils and all that, check out this competition with HUGO Fragrances…

Due date: The deadline for entries is 11:59 PM UTC – 30th of April 2011.

Winner announcement: The winners will be announced on the HUGO Create blog on the 16th of May 2011.


  • Five winners will be selected by the HUGO Create judges and Blek Le Rat, and each will receive $500 cash.
  • The winners will be flown to Berlin to join a creative session with legendary urban artists.
  • Prize includes flights to Berlin, and two night’s accommodation in a hotel in the city.

Creative Brief
Berlin is a city that lives and breathes the spirit of HUGO, creativity and forward thinking. And we have a HUGO concept store there, and as you’ll know if you are a follower of HUGO Create, we recently hosted our fashion show in Berlin. To celebrate the city and its contribution to culture, we have a special challenge for you.

As in many things, Berlin leads in the field of urban art. The most famous urban artists decorate its walls and buildings with their work. You have a chance to join them, literally, in our newest challenge: create  the best stencil art Berlin has to offer.

 Unleash your creativity, take inspiration from the well-known stencil artists and get inspired by the city of Berlin; the architecture, the zeitgeist, the music, the people, and bring that into a stencilled design. And we want you to reflect the spirit of HUGO in your piece. But you don’t have to include the HUGO Man bottle. Five winners will be flown to Berlin where they will join a creative session with Blek Le Rat and other special guests from the urban creative scene. The winners’ work will sit next to a specially curated piece by legendary stencil artist Blek Le Rat, who will also paint at the session.

For more details on how to create a stencil art and further information around the challenge, including advice from our artists, keep